The Slap of Fate

“Opportunities are never lost, someone WILL take the one you miss.” – Andy Rooney

Goliath Graffix was founded, by accident, more than ten years ago by Pasadena native Fred Tatlyan.  At the time, Fred was a student in the Psychology program at UC Davis, headed for a career in medicine.

But the world had other plans for Fred.

One fateful night, Fred was called upon to handle the graphic design for a flier for a student organization.  Fred did a fine job, and continued on with his studies as before.  Fate had called, but Fred’s phone was on auto-forward to voicemail.  So Fate left a message. 

Fred was called upon to design another flier, this time by the school itself.  Fred again did a fine job, and again continued on as before.  Fate had taken a cab to Fred’s house and was knocking on Fred’s door.  But Fred wasn’t ready to let Fate in.  Fate left a slightly-irritated note hanging on the door.

Fred was called upon one more time to design a flier, this time by a local business.  Fred once more did a fine job, and once more continued on as before.  Fate had had enough.  Fate broke into Fred’s place, stormed into his room, and blasted him with an open-handed slap across his face! 

Fred got the message.  He had to be a graphic designer!  He founded Goliath Graffix the next day, and the rest is history.