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The Slap of Fate
“Opportunities are never lost, someone WILL take the one you miss.” – Andy Rooney
Goliath Graffix was founded, by accident, more than ten years ago by Pasadena native Fred Tatlyan. At the time, Fred was a student in the Psychology program at UC Davis, headed for a career in medicine.
But the world had other plans for Fred.
One fateful night, Fred was called upon to handle the graphic design for a flier for a student organization. Fred did a fine job, and continued on with his studies as before. Fate had called, but Fred’s phone was on auto-forward to voicemail. So Fate left a message.
Fred was called upon to design another flier, this time by the school itself. Fred again did a fine job, and again continued on as before. Fate had taken a cab to Fred’s house and was knocking on Fred’s door. But Fred wasn’t ready to let Fate in. Fate left a slightly-irritated note hanging on the door.
Fred was called upon one more time to design a flier, this time by a local business. Fred once more did a fine job, and once more continued on as before. Fate had had enough. Fate broke into Fred’s place, stormed into his room, and blasted him with an open-handed slap across his face!
Fred got the message. He had to be a graphic designer! He founded Goliath Graffix the next day, and the rest is history.
Fred Tatlyan, Creative Director
For over ten years, Fred has worked as the creative director of Goliath Graffix, a Pasadena-based design firm that specializes in arresting, provocative designs and ads that demand the viewer’s attention. Using his unique approach, Fred has grabbed the attention of the market for over 300 clients from a wide range of industries.
Fred has a B.S. in Psychology from UC Davis, and constantly applies his knowledge of psychology to his work. Not only does it give him an edge when designing unforgettable imagery, but it also makes him a highly-effective marketing and branding consultant. Combining an artist’s skills with a keen understanding of human thought, with Fred, what you see is only the beginning of what you get.