Is professional design work really necessary? Does it really benefit a company? Let’s put it this way: if graphic design wasn’t worth it, highly profitable businesses that are obsessed with their bottom lines would not spend millions on logo redesign, poster ads, and marketing collateral. Professional design is invaluable to a business, in many ways.
Strong Image, Strong Business
First, strong brand imaging demands that your business be taken seriously. A small business cannot take the leap from “small business” to “market leader” without professionally-designed images. Kids’ artwork looks nice on the fridge, not so much on letterhead (unless you are a children’s charity, maybe). As we have said before, you wouldn’t wear a tank top to an interview – you need to look sharp. The same goes for your business. Lead with strong, professionally designed images and success will come more easily. You don’t want sales leads to look at your brochure and think that they’ve seen better art on cocktail napkins. You want them to be impressed. Killer graphic design can do that for you.
Pay Peanuts, Get Monkeys
You’ve heard it before – you get what you pay for. If you don’t pay a lot for design, you don’t get a lot. It seems like a deal at the time, but you’re only hurting your business. A sloppy or rushed design looks just like what it is. And bad design is a big turn off for customers.
For a bit more, you can have quality work done that will boost your business in every way. It may feel like you don’t know where the money is going, but the simple fact is that you are paying for a graphic designer’s time. The more you pay, the more you get. You wouldn’t want a cut-rate plastic surgeon that rushes the job, right? Then don’t subject your business to one. Get the work done right, and create an asset that pays dividends every single time it is seen.
A well-designed logo makes your customers feel like they are dealing with the best. Quality letterhead says to your partner businesses that you are well-organized and you are here to stay. Your brand imaging is how your business communicates with the world. Seriously. Take a look at your logo. What is your business saying to the world?
Many logos are memorable, but is yours memorable for the right reasons?
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