Currently viewing the category: "business principle"

Which is better, traditional print ads or modern Internet ads?

By On April 9, 2012 · 2 Comments

The answer, of course, is:  It depends!  (Don’t you hate that answer?)

It’s true, though.  It depends on 1) who you’re trying to reach and 2) what you want them to do.  Some folks, mostly the older ones, don’t spend that much time on the Internet.  If you’re trying to reach them, traditional media are […]

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man-in-diapers

New Beginnings – It’s time to change your diaper.

By On December 14, 2011 · Leave a Comment

When we were babies, life was easy.  If we were hungry, we cried.  And someone fed us.  If we were lonely, we cried.  And someone held us.  If we were dirty, we cried.  And someone changed us. Now that we’re grown, things are different.  But sometimes we get into ruts, and get stuck following our […]

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The Benefits of Professional Graphic Design

By On October 20, 2011 · Leave a Comment

Is professional design work really necessary? Does it really benefit a company? Let’s put it this way: if graphic design wasn’t worth it, highly profitable businesses that are obsessed with their bottom lines would not spend millions on logo redesign, poster ads, and marketing collateral. Professional design is invaluable to a business, in many ways.

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4 Hidden Costs of In-House Creatives

By On October 20, 2011 · Leave a Comment

Creative projects are a necessity for almost every business, from the smallest to the largest. Even a kid’s lemonade stand has a sign on it, right? When it comes time to do one of these projects, such as graphic design for a flyer or writing up a company history for the website, many businesses will […]

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10 principles to increase client loyalty.

By On June 6, 2011 · Leave a Comment

The following is an article that helped me when I first started building Goliath Graffix. I was young, had great ideas and creativity but really had no idea on how to conduct myself with clients. Sure it seems simple and obvious but how often do we make the simple and obvious our principles? Not so […]

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