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The Benefits of Professional Graphic Design

By On October 20, 2011 · Leave a Comment

Is professional design work really necessary? Does it really benefit a company? Let’s put it this way: if graphic design wasn’t worth it, highly profitable businesses that are obsessed with their bottom lines would not spend millions on logo redesign, poster ads, and marketing collateral. Professional design is invaluable to a business, in many ways.

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4 Hidden Costs of In-House Creatives

By On October 20, 2011 · Leave a Comment

Creative projects are a necessity for almost every business, from the smallest to the largest. Even a kid’s lemonade stand has a sign on it, right? When it comes time to do one of these projects, such as graphic design for a flyer or writing up a company history for the website, many businesses will […]

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Why You DON’T Want Us to Do Work “On Spec”

By On October 20, 2011 · Leave a Comment

We understand that hiring a graphic designer is a bit of a leap of faith.  That’s why clients sometimes ask for us to do work “on spec,” meaning they ask us to do a bit of an assignment for free, as a sample, so that the client can see what they might get.  We know […]

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