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Business Card Design
“Your calling card should call to attention.” – Goliath Graffix
Maybe you’ve used a free business card design tool, before. Well, you get what you pay for. Free (or cheap) business cards almost always end their day in the trash.
The cards we design, on the other hand, are treats for the recipient. People are going to be jealous when they see your card. They’re going to wish they worked for your company. They might even pretend to be you, just so they can pull out the card. That’s okay! Just send them our way, and we will make hot designs for everyone. That way, no one feels left out and no one has to impersonate anybody.
An effective business card design should:
Reflect your brand
Your card should give people a quick idea what you and your business are all about. They should “get it” in one look.
Many people spend years searching for their identity. You, however, will have a shortcut. If you ever wonder, “Who am I?” just look inside your pocket. That’s who you are.
Be a keeper
If a business card is cool, people won’t throw it away. If you’re really lucky, they will want to show other people your interesting card. And, in a best case scenario, they will be so envious of your card that they will begin pretending that they are you. They will pull it out at every opportunity and say, “This is my business card. They somehow got every letter of my name, business, and title wrong, so I had to write it in correctly. Isn’t it cool, though?”
If your card has personality, people will feel that they know your company. Even if only on a subconscious level. The more familiar and comfortable we feel about a business, the more likely we are to do business with them. And that, friends and readers, is what it’s all about.
A good business card should be like any great graphic design – it should interrupt viewers, and make them do a double take. The card should demand to be taken seriously (or not, depending on your brand). We strive to create cards that are striking and memorable, so that they don’t wind up in the trash with the others.